Liza Mendoza-House knows what it’s like to build something out of nothing. She started LP Fitness Transformation Center after losing 70 pounds and discovering how much power lies in personal accountability and strong systems.

What began as a few clients in a subleased space quickly grew into one of Lincoln’s top-rated gyms—earning back-to-back “Best Gym” awards and national recognition for community impact and inclusive programming.

But the real story isn’t just about fitness. It’s about structure.

From the start, Liza had to figure out how to manage leads, retain clients, grow a team, and build systems that worked even when she wasn’t in the room. She turned LP Fitness into a business that runs on autopilot without losing its heart—proof that solid operations don’t have to kill culture.

Now, through LMH Business Coaching, she’s helping other entrepreneurs do the same. Liza coaches small business owners on how to clean up the chaos, dial in their systems, and build a business that’s both profitable and sustainable.

Whether you're stuck in overwhelm or trying to level up your backend before scaling, she brings lived experience—not just theory.

She’s not here to throw buzzwords or fancy templates at you.

She’s here to help you simplify, fix what’s broken, and build something that actually works.

If you're ready to stop spinning your wheels and finally gain control of your business, you're exactly who she created LMH for.